If you want to make your website and its content visible, you can't avoid the major search engines, first and foremost Google. Technical and content-related measures on the websites improve the rankings and visibility in the search engine results lists.
But how does better findability help
Put simply, the faster a prospective customer becomes aware of your digital corporate presence and the faster exactly the content is found that is being searched for, the less energy is „wasted“. This applies to the search via Google and Co. as well as to the content on the page itself.
Optimization of your user guidance
A clear menu structure, comprehensible outlines and information with valuable content add enormous value to any website and ensure that users do not endlessly navigate to pages that are not useful to them.
This additionally increases the satisfaction of your visitors and improves customer retention and customer acquisition.
Optimization of findability
The technical term for the optimization of the unpaid search is SEO (Search Engine Optimization). SEO can be done in different ways. In summary, these are all measures that serve to increase the visibility of a website and its content for users of a web search engine. Optimization refers to the improvement of the unpaid results in the 'organic' search engine rankings (natural listings).
A basic distinction is made between offpage and onpage SEO.
Offpage takes place outside your web presence. By cross-referencing, backlinking, and listing in various external listings, you increase the relevance of your topics in the various contexts of other websites. When other websites link to you, it shows search engines that your pages can contribute important information to the external topics.
Onpage SEO are measures that you yourself take on your own pages. These include, on the one hand, well-structured, clear pages categorized by headings and descriptions, and on the other hand, of course, the relevance of the content to be found in the pages for the searcher.
Search engines have become so intelligent over the years that they can 'look' at your pages just like a normal person. So if your content is easy to understand and clearly structured, the bots of search engines can understand it better and assign it to your target groups. As a result, search engines will suggest your pages more often if they fit the search topic.
The reference: Google
Since Google with its search engine now has a market share of almost 80% worldwide (Source: Statista), it can be assumed that your page will be found better overall with the optimizations proposed by Google.
What we test
Since the optimization of the content of your site is strongly related to your target audience and your intention, it cannot be extensively checked for semantics. We examine the structural design, syntax, readability and whether there is meta-information in your pages that helps search engines to rank your content correctly. Of course, we also check the error-free retrieval of this information and whether there is any error in your pages that affects the potential result of their SEO optimizations. What exactly is involved read in our FAQs.